Open Bethlehem is an international campaign that works to promote global engagement with Bethlehem as a real and contemporary city in the Middle East.
It does so by supporting the distribution of communication tools about Bethlehem to boost international interest and awareness and by promoting visits to Bethlehem through established and specialized tour operators. The campaign also works to develop a network of passionate ambassadors for the city through the Bethlehem Passport Program.
Open Bethlehem’s vision is to support a lasting peace settlement between Palestine and Israel using Bethlehem as a doorway for global engagement. As an iconic city, and a Palestinian city, Bethlehem has both power and responsibility to act and use its global outreach to promote positive change.
Over the next two years, Open Bethlehem will focus on the distribution of a documentary that chronicles events from the last decade of life in the city, creating a portrait of Bethlehem as it has never been seen before. The film screenings will be accompanied by an audience outreach campaign that will promote visits to Bethlehem and invite people around the world to become ambassadors for our city.
